PARIS/NEW YORK (Reuters) -LVMH set up the son of company founder Bernard Arnault in a new leadership crew at Tiffany on Thursday following the French luxury goods group concluded its $15.8 billion acquisition of the U.S. jeweller.

The conglomerate also picked two executives from its Louis Vuitton handbag model to run Tiffany, and mentioned it would overhaul the style team ahead of a makeover which analysts be expecting will focus on courting youthful customers and Asian buyers.

The formal closing of the offer, intended to enhance LVMH’s standing in a section it was considerably less uncovered to than style or spirits, follows a bitter lawful dispute. LVMH backed absent as the COVID-19 pandemic hammered luxury products profits, but ultimately renegotiated a discounted obtain value.

Alexandre Arnault, 1 of four scions with roles at LVMH, who had previously been stepping up his profile following beforehand managing luggage label Rimowa, will be executive vice president at Tiffany, in cost of products and conversation.

A fluent English speaker, the 28-calendar year-aged accompanied his father on a U.S. excursion to fulfill outgoing President Donald Trump in 2017 shortly following his election.

Below his tenure, Rimowa paired up with sportwear model Supreme for a collaboration and created a significant social media force, a formulation luxurious groups have favoured to draw younger clients.

In his new purpose the younger Arnault will perform underneath two LVMH heavyweights, which include Michael Burke, chairman and CEO at Vuitton – the group’s most significant cash spinner – who will now also chair Tiffany.

Anthony Ledru, who ran Vuitton in the U.S. as effectively as the label’s world commercial things to do, will get more than as CEO from Alessandro Bogliolo, who is established to depart on Jan. 22, LVMH reported.

Ledru experienced a earlier stint at Tiffany and has also worked for rival jeweller Cartier.

“The plan of pairing professional professionals with up and coming spouse and children customers (and attainable long run leaders) results in a fruitful ecosystem,” Bernstein analyst Luca Solca said in a note.

According to court docket papers from the authorized battle, Bogliolo’s payout stemming from a alter of regulate could best $44 million.

Development Practices

Analysts assume that LVMH, dwelling to manufacturers which include Fendi and Veuve Clicquot champagne, will evaluate all the things from Tiffany’s network of retailers to procedures in locations this kind of as online income as it repositions the brand name and streamlines it.

FILE Photograph: Tiffany & Co. jewelry is exhibited in a retail outlet in Paris, France, November 25, 2019. REUTERS/Gonzalo Fuentes/File Photograph

The conglomerate reported inventive director Reed Krakoff was established to go away the enterprise along with Chief Model Officer Daniella Vitale. It did not identify replacements.

“We are optimistic about Tiffany’s capability to accelerate its progress,” LVMH’s Bernard Arnault claimed in a statement.

Tiffany’s past quarterly earnings indicated the retailer experienced recovered from some of the impression of the pandemic, with a 70% increase in sales in China and an e-commerce income surge of 92% in the quarter.

LVMH will attract on its expertise with jeweller Bulgari, obtained in 2011, where it has lifted margins and revenue.

LVMH is not likely to shy away from any moves to make improvements to costs, even though it also has the funds to spend intensely in advertising and marketing. It has praised Tiffany’s branding – the robin-egg-blue used on its bins for occasion – as a massive toughness.

Reporting by Sarah White and Jessica DiNapoli. Enhancing by Mark Potter and Elaine Hardcastle