If you want to sell your home, you can receive plenty of advice from people on what to do and how to do it.
The home seller’s advice articles all seem to address the same basic things:
- Set your asking price low enough to get offers,
- Clean everything up, inside and outside,
- Fix and repair all items in your home,
- Eliminate Clutter,
- Take lots of nice photos,
- Buy a lot of advertisements,
- Know Your Market, and
- Hire a Realtor (this one is only in articles written by Realtors).
This is a very powerful list and every one of those items is true. However there is one thing missing that could be the most important thing of all: an internet marketing strategy.
Since nearly 100% of your potential home buyers are shopping for their new home on the internet, you have to figure out how they can find your house online. And that is not easy.
My own experiences, and those of others I know, indicate that traditional marketing methods for homes are not working very well right now. One of the many reasons for this is that individual homes for sale are not highly visible to those seeking to buy homes.
What I mean by that is this: You must find a way for the home buyer who is online and researching properties, to find your home instead of the hundreds of other homes that are also listed for sale in your area.
Using both established and new cutting-edge internet marketing methodologies, an individual property for sale can become highly visible on search engines. Such high visibility translates into “clicks” that take potential buyers to your home’s customized website.
Almost all home seller “experts” will agree that the more people you have looking at your property for sale, the more likely it is that one of them will become the buyer you have been waiting for.
If you really want to sell your home quickly learn about FSBI (For Sale By Internet) not just FSBO.