SCOTTSDALE, Ariz., Jan. 26, 2021 /PRNewswire/ — With the pandemic bringing a renewed target on health and fitness and safety to the minds of consumers, Taylor Morrison (NYSE:TMHC), the nation’s fifth premier homebuilder, lately unveiled a distinctive brand name campaign within just the household homebuilding market. The ‘Make More healthy Moves’ campaign highlights Taylor Morrison’s determination to building balanced homes—ensuring shoppers come across peace of intellect in their spot of sanctuary.
By way of a series of model films presently streaming across social media, YouTube and channels such as HGTV and TLC, the ‘Make More healthy Moves’ marketing campaign emotionally illustrates Taylor Morrison’s pledge to make all new residences with safer paint, healthier air and cleaner water solutions and technologies. Presented at no extra charge to homebuyers, the homebuilder’s TM LiveWell™ foundation package will come conventional in all to-be-developed properties.
“With the unpredictable condition of our earth, we realized how crucial it was to make a assertion and genuine determination to our customers,” states Taylor Morrison Chief Marketing and Communications Officer Stephanie McCarty. ”‘Make Healthier Moves’ brings our progressive brand name act to existence, demonstrating the compassion rooted in Taylor Morrison’s lifestyle and values. During 2021, we strive to construct an even larger sense of have faith in as we keep on to place our consumers very first.”
According to Taylor Morrison’s study, COVID-19 is reshaping client choices and bringing to lifestyle a bias for new building. Considering that the pandemic began, extra than one particular-third of home customers stated they search for to buy a new home rather than a resale for far better in-residence health and fitness and wellness capabilities. This desire intensifies among the youthful demographic, with just about 40 % of millennial and 35 percent of the Gen X house shoppers indicated they wish wellness and wellness functions in a new home.
“We’re viewing a incredible want for healthier living as men and women expend a lot more time at property than at any time in advance of,” claimed Chairman and CEO Sheryl Palmer. “From the air you breathe to the h2o you drink to the surfaces you contact and a lot more, the place you live truly matters—especially in today’s present-day local weather. Placing our customers’ wellness at the forefront of our business tactic appeared to be both equally the sensible and compassionate transfer, and our intrinsic need to do suitable by our buyers led to us turning into the initial builder to respect the importance of setting up much healthier homes.”
‘Make Healthier Moves’ expands on Taylor Morrison’s original brand name campaign, ‘Make Moves,’ which very first debuted in 2019 with a assortment of psychological model movies highlighting the homebuilder’s perception in the electricity of development. The inaugural campaign emboldens consumers on the cusp of change to press previous the dread of the unknown and Make Moves.
2020 marked a year of important evolution for Taylor Morrison as the firm took quite a few bold techniques to properly provide and accommodate shoppers when COVID-19 strike. The homebuilder was among the the first to unveil revolutionary online applications to empower buyers in their homebuying journey, such as virtual tours, self-guided excursions, curbside closings and residence reservations, which let prospective buyers to place a 24-hour hold on a property making use of an on-line searching cart element.
About Taylor Morrison
Taylor Morrison Dwelling Corporation (NYSE: TMHC) is the nation’s fifth most significant homebuilder and developer based in Scottsdale, Arizona, that has been regarded as America’s Most Trusted® Household Builder for 6 several years operating (2016-2021). Running under a household of makes which include Taylor Morrison, Darling Houses, William Lyon Signature House and Christopher Todd Communities developed by Taylor Morrison, we provide customer groups coast to coastline, from initially-time to go-up, luxurious and 55-as well as buyers. Our unwavering pledge to sustainability, our communities and our team—outlined in the 2019 Environmental, Social and Governance (ESG) Report —extends to building considerate living ordeals home owners can be very pleased of for generations to appear.
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